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THE NEW WORKWEAR

We are proud of our Scandinavian roots, and place great importance on quality

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WOMEN'S WEAR

A collection with urban, feminine elegance and a well dressed woman in focus. Smart, flirty and stylish.

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FASHION & DESIGN

The FASHION BRAND journey began in 1954 as a lingerie boutique in Alingsas, Sweden. From there, we have added womenswear, kids and men’s clothing