Landing Page vs Homepage: Which One Should You Send Traffic To?
Sending campaign traffic to your homepage asks the visitor to find their own way. What changes when you send it to a landing page instead, and when it should not.
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An event planning page with a proper brief form, five tabs built from CSS alone and a ribbon that never stops moving.
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A service business page with two enquiry forms, a comparison table and a phone number that follows you down the page.
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A product page that sells by the box, with three price cards and an order form that really sends.
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Showcase
Each entry is one website: what the business does, what we built for them, and what is on the site now. Links to the live site included.
A single page car rental landing page, built around one seven field booking form that every section on the page leads back to.
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A freight forwarding site for a Kuala Lumpur forwarder with offices in four countries, built around six service pages, shipment tracking and a sailing schedule.
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An online packaging shop for a Klang carton manufacturer, with eleven orderable categories, custom printing and a downloadable catalogue.
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Nine things, done every month
Pages, content, images, articles, design, buttons, popups, forms and SEO.
You send the change, we make it. Nine things, a fixed monthly fee, on any small business site, not only the ones we built.
Small changes, handled.
$49/month
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Publishing and campaigns.
$119/month
Your web team on retainer.
$249/month
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How it works
Step 01
Email, WhatsApp, a document, a screenshot with arrows scribbled on it. However is quickest for you.
Step 02
You get a reply confirming what we understood, whether it fits your monthly allowance, and when it will be done.
Step 03
Small edits go straight on. Anything design-level is shown to you on a staging copy first.
Step 04
Published, checked on mobile, and added to your monthly change log so nothing is invisible.
Insights
Sending campaign traffic to your homepage asks the visitor to find their own way. What changes when you send it to a landing page instead, and when it should not.
Most bad landing pages are design problems caused by a decision nobody made. Settle these nine questions on paper and the layout largely designs itself.
Underperforming landing pages usually fail for the same dozen reasons. Here is each one, what to do instead, and how to audit your own page in twenty minutes.
Pages, content, images, articles, design changes, buttons, popups, forms and on-page SEO, on a fixed monthly fee with a turnaround you can plan around.